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Services

Whether you’re a small business looking to optimize your marketing budget or a media company trying to take your sales to the next level, Calumet Media & Consulting provides a wide range of services tailored to your needs.

For Media Companies

If you’re in the media industry, you realize the pace change has accelerated to the point where dramatic transformation is needed to stay relevant to your advertisers needs. Sales teams can no longer rely on radio, television, outdoor and print advertising to achieve their budgets and grow their portfolio and must become true partners and consultants to your advertisers.

Serving media companies in the United States and Canada, Calumet Media & Consulting offers the following services to media companies looking for an expert with experience in leading substantial and transformational change within the organization.

Training:
Holistic Marketing

Understand your place in the marketing ecosystem and how other solutions like display, social, search, and digital audio can compliment and improve average IO and client retention without sacrificing margin.

Training:
The Customer Journey

Although digital media has influenced how people make purchase decisions, the fundamentals of building awareness, internet, desire while leading to a conversion remain the same.

Training:
Consultative Selling

Stop pushing products that don’t work for your advertisers and start listening to their needs! Learn how to conduct a proper needs assessment and align a marketing strategy will lead to happier clients.

Training:
Sales Enablement

Leverage new tools available to prospect new business and keep their funnel full. Nurture leads through social selling and handle objections with ease.

Business Consulting

Have an experienced media leader help you understand what you need to do to remain competitive in today’s industry. From hiring best practices, performance management and a go-to-market strategy, we consult on a wide variety of issues to help you transform faster.

First Party Data

Media companies can gather massive amounts of valuable first party data through contesting and promotions. We can help you turn that data into additional dollars while staying on the right side of your local privacy laws.

Digital audience engagement

Audience Engagement

Build a comprehensive digital strategy designed to engage your audience and drive more revenue and increased listeners or readers. From content creation to social amplification and influencer marketing, we’ll maximize the return while minimizing effort.

Advertising Services

Find new listeners and readers through highly targeted marketing campaigns using social media (Facebook, Instagram, TikTok) and digital audio (Spotify, Pandora).

For Small & Medium Businesses

With more than two decades of experience working with businesses of all types and sizes, Calumet Media & Consulting can provide you with an advertising strategy customized for your businesses needs. Collaborating with you and your team, we can be an extension of your marketing department and optimize your budget and deliver an accountable return on investment. From Pembroke to Ottawa/Gatineau, Otter Lake to Arnprior, we service Eastern Ontario & Western Quebec.

Advertising Strategy

We make sense of new technology and provide you with an easy-to-understand marketing strategy designed to transparently grow your business.

Website Design

Build a professional, modern looking home for your business online using WordPress.

Brand Creation

From logo design to advertising creative services, we can help you build a visual brand for your business.

Marketing Audits

Find out what’s working and what isn’t as we dive deep into your analytics and show you ways to improve the return on your marketing budget.

Solutions

Linkedin Advertising

Get In Touch!

Reach out for a free, no obligation consultation and let’s work together on improving your sales and marketing!

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